About the Role

We are looking for a marketing executive to drive branding, offline activation, and KOL engagement initiatives that directly contribute to lead generation and revenue.

This role is execution-focused, fast-paced, and ideal for someone who enjoys being both strategic and hands-on.

Industry: Gaming

Reporting to: Marketing Manager

What You’ll Do

• Execute branding and offline marketing activations (events, community meet-ups, POSM).
• Plan and run lead generation mechanisms from offline activities and ensure they contribute to business revenue.
• Manage KOL and streamer engagements (sourcing, coordination, activation).
• Collaborate with internal teams to align marketing initiatives with business objectives.
• Handle multiple projects and adapt quickly to changes in priorities or timelines.
• Prepare post-activation reports focusing on performance, insights, and improvements.

⚠️ This role does *not* handle digital or performance marketing.

What We’re Looking For

• 4+ yearsof experience as a marketing executive/brand executive (or 3+ years in the same company with proven growth).
• Background in *Gaming / Esports / Entertainment* is highly preferred.
• Strong understanding of how marketing activities generate *leads and revenue*.
• Agile, proactive, and comfortable working in a fast-changing environment.
• Able to work independently and *collaboratively as part of a team.
• Hands-on mindset with strong execution and problem-solving skills.