On July 1st, Dream Forge Creation met with PIONICON team at Lippo Mall Nusantara to explore collaboration opportunities centered around one of Indonesia’s most beloved original characters—Si JUKI. The discussion unveiled exciting possibilities for creative partnerships in gaming, licensing, and beyond.

For those who don't know yet about Si JUKI, it's an IP created by PIONICON. It started as a satirical character offering humorous critiques of government policies through the lens of a young, urban Indonesian. Over time, the character evolved into a versatile pop culture icon, able to adapt to various settings and narratives—from everyday life to mythology and fantasy.

While Si JUKI has already made waves through merchandise and major FMCG collaborations, he has yet to make his debut in the video game industry. This creates a unique and untapped opportunity for Dream Forge Creation and PIONICON to work together in bringing the character to digital life for the first time.

Despite not yet entering the gaming space, Si JUKI is recognized as one of the most popular and successful original IPs in Indonesia, standing shoulder to shoulder with other major local icons. His recent collaboration with Japan’s legendary character Astro Boy marks a significant step toward global visibility and cross-cultural appeal.

Building Bridges for Future Co-Creation

Looking beyond Si JUKI, PIONICON has ambitious plans to use the character as a "bridge IP"—introducing and connecting other characters under their development pipeline to future co-creation projects. As part of this initiative, PIONICON intends to share a curated list of upcoming IPs with Dream Forge Creation, paving the way for future licensing opportunities and joint content development.

This meeting marks the beginning of what could become a groundbreaking collaboration in Indonesia’s creative and gaming industry. Dream Forge Creation is excited to explore how characters like Si JUKI can be reimagined for the gaming world, offering new experiences for players and fans alike.